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About

Start from the idea.

Ideyo (say i-DAY-o) comes from idea, idée in French, with a friendly yo at the end. The name says where every project starts: not with a codebase or a mock-up, but with an idea, and with one question before any other. Does it deserve to be built?

History has a well-known example of that order. Wilbur and Orville Wright, two brothers from Dayton, Ohio, repaired and built bicycles and wanted to fly. What set them apart was method more than daring. When the published tables of wing lift turned out to be wrong, they built their own wind tunnel and measured as many as two hundred wing shapes. They flew gliders hundreds of times before they built an engine. When the Flyer left the ground on 17 December 1903, most of its questions had already been answered.

Black and white photograph: the 1903 Flyer on its launching rail in front of two wooden camp buildings on the sand.
The 1903 Flyer outside its hangar and workshop, Kill Devil Hills, North Carolina, 24 November 1903.
Black and white photograph: the Wright Flyer a few feet above the sand, Orville lying at the controls, Wilbur standing to the right.
Orville Wright’s first powered flight, Kitty Hawk, North Carolina, 17 December 1903.

Ideyo brings that habit to software: decide before you build, then build carefully. An agent that writes code is easy to find today. What is rare is the discipline around it: a verdict you can trust, a spec, a design you approve, tests, reviews, and a pull request into a repository you own.

Where Ideyo comes from. Ideyo began as a working factory. Mohamed Douaré, an independent product builder in Montréal, runs his own products through the same stages: a sourced study and a verdict first (two of those studies came back NO-GO, and those projects stopped there), then a spec, a design, a test-first build and a pull request. Ideyo is that factory, opened to everyone, with any model and in two languages.

An isometric yard of six small buildings, one per product: a museum, a tower, an office, a house with a large tree, a pharmacy and a workshop, each marked with a numbered copper pin.123456
See the products built with the pipeline

What we believe. Many useful products will be made by freelancers, small agencies and founders without a technical co-founder, in Montréal, Dakar, Lyon and Abidjan. They deserve the discipline of a well-funded product team, at a price they can pay, in their language, with a payment method they already have. That is why Ideyo works in English and French, accepts mobile money in the UEMOA zone, and lets you bring your own keys.

We also think an honest NO-GO is a good outcome. Ideyo is built to say it.

Contact. Ideyo is made in Montréal by Mohamed Douaré. Write to hello@ideyo.io. For anything about personal information, write to privacy@ideyo.io.

Let’s build what deserves to exist.

Photographs: Library of Congress, Prints and Photographs Division (the Wright brothers); MIT Instrumentation Laboratory, later Draper Laboratory (Margaret Hamilton). Public domain.